Ad of the Day: Animal Foundation Las Vegas - Pet Cat/Pet Dog
‘Cleaning up is such a downer, but don’t worry there’s a better way,’ exclaims the first of two brilliant ads for the Animal Foundation Las Vegas.Created by R&R Partners, the campaign, which...
View ArticleAd of the Day: PetSmart - Partners in Pethood
Meet the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their dog is the pet world’s style icon.Created by GSD&M-Austin, the spot features the couple as they...
View ArticleUS Ad of the Week: PetSmart - Partners in Pethood
Voted by US Creative Department readers as Ad of the Week, PetSmart’s latest spot introduces viewers to the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their...
View ArticleRTO+P wins creative brief for The Honest Kitchen
Red Tettemer O’Connell + Partners (RTO+P) has won business for natural pet food company The Honest Kitchen following a review.The agency will work on the brand’s strategy, creative, and interactive...
View ArticlePurina tries publishing with site for new puppy owners
Pet food brand Purina has launched a website called ‘Puppyhood’ geared towards first-time puppy owners who are looking for a resource to help them take care of their new pet.The company bills the site...
View ArticleSubaru asks pet owners to #MakeADogsDay in sweet 'Dream weekend’ ad
Subaru has launched a new TV ad, ‘Dream weekend’, dedicated to man’s best friend.The Japanese automaker’s minute-long spot follows a bucket-list road trip enjoyed by a man and his dog, set to ‘I’ve...
View ArticlePupparazzi Pen makes its debut at MTV’s Video Music Awards
The 2015 MTV Video Music Awards (VMAs) red carpet featured a ‘Pupparazzi Pen’ where celebrities could meet and take pictures with shelter animals.The stunt was a teaser for an upcoming MTV2 pet...
View ArticleAd of the day: Rescue Dogs Rock - 'Life is Short Have a Dog'
Today's ad of the day puts man's best friend under the spotlight. New York-based charity Rescue Dogs Rock's new tongue-in-cheek spot aims to appeal to those affected by the recent Ashley Madison data...
View ArticleWildlife Conservation Society gets new identity ahead of global conservation...
The Wildlife Conservation Society (WCS) has implemented a new identity and brand as it embarks on a new strategy aimed at conserving the world’s largest wild places in 15 priority regions.WCS, which is...
View ArticleTemptations helps cat owners say sorry this Christmas
Temptations turns grumpy cat festive showing a variety of disgruntled cats in Christmas costumes as part of its seasonal campaign.Set to Elton John’s 'Sorry Seems to be the Hardest Word', the 30-60...
View ArticleCreative Works Ad of the Week: Dogs Trust - #SomeoneSpecial
Dogs Trust is aiming to give thousands of rescue dogs their second chance at a happy home with a new campaign created by Kitcatt Nohr.Voted Ad of the Week by The Drum readers, the #SpecialSomeone push...
View ArticleCreative Work of the Week: Hindquarters - Shake your Hindquarters
Twerking puppies have won over The Drum readers this week to see Saatchi & Saatchi’s campaign for Hindquarters crowned Creative Work of the Week. ‘Shake your Hindquarters’ launches the new dog...
View ArticleAd of the Day: Pedigree - Hearts Aligned
Global pet food brand Pedigree has joined forces with Clemenger BBDO Melbourne to prove dogs really are man’s best friend. Following the real-life stories of three Australian pet owners, the...
View ArticleMarketing Moment 33: Pets.com sock puppet becomes dot-com celebrity
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Elicia...
View ArticleDog who lost two paws is the star of Merrick Pet Care’s latest campaign
Baby Joey is a puppy who was found on the streets with his back paws cut off, a horrible story of abuse to a defenseless animal. The adorable dog with expressive eyes and a will to adapt and live was...
View ArticleOfferUp app set to rival Craigslist as premier mobile app for online buying...
A rival to Craigslist is fast emerging with the mobile alternative OfferUp, reaching 'unicorn' status and valued at $1bn having received another influx of funding yesterday, the company reports. The...
View ArticleMajor media brand partners to launch 'webi-soap' featuring dogs in...
Meredith, a top US media and marketing company, has partnered with animal health company Merial to develop and distribute "As the Dog Barks," an original video series that is meant to engage pet lovers...
View ArticleCat selfies are a thing now thanks to a new app (which also raises money for...
While cats have arguably ruled the Internet since time immemorial, there is one sector that has remained untapped by felines – at least until now: Selfies.Thanks to interactive digital content firm...
View ArticleFreshPet and Humane Society team up to spotlight shelter animals
The holidays are a feel good time of year, and there’s nothing better to give you the warm fuzzies than some fuzzy creatures.For the holiday season, Freshpet, a fresh and all-natural pet food company,...
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Peta take over London tube station as part of Veganuary push
Peta have taken over an entire London Tube station with posters encouraging people to go vegan as part of an ambitious new out of home advertising campaign.The animal rights group took up advertising...
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